W4 · Marketing & media

Press kit

Story angles, boilerplate, soundbites, and contacts for coverage of An Army of Torches, Torch Academy, and Weight of Duty.

Story angles

Bestseller → Movement

Teen Amazon bestselling author turns leadership book into AZ nonprofit + free training library.

Training for all

Torch Academy on web, YouTube, LinkedIn—Carry · Light · Pass for any student.

East Valley hometown

Gilbert/Mesa base; school chapters and service with local food banks.

Corporate CSR

Beacon Partners + Corporate Torch Days with measurable youth impact.

Boilerplate

An Army of Torches is a youth-led 501(c)(3) nonprofit based in Arizona’s East Valley. Through leadership training, public speaking, and community service—and the Carry · Light · Pass framework from Kaitlin Murdock’s Amazon bestselling book Army of Torches: The Weight of Duty— the organization multiplies principled young leaders. Online: armyoftorches.com.

Soundbites

  • We are an army not of weapons, but of light.
  • You don’t get ready and then lead—you lead, and readiness catches up.
  • If your team can’t function without you, you’ve built a dependency.
  • The book is the map. The nonprofit is the trail.
  • One torch lights many—but only if you pass it.

Media contact

An Army of Torches
(602) 844-2026
Gilbert, AZ

Guest: Kaitlin Murdock, Founder & Executive Director

Channel priority (Action Plan)

  1. Instagram Reels + TikTok
  2. YouTube (depth + sponsors)
  3. Email / SMS
  4. LinkedIn (CSR / mentors)
  5. Facebook (parents)
  6. Earned local media
Contact form Torch Academy

Event → media checklist

Mandatory for every public event in the Action Plan.

Before

Creator assigned · releases · quote prompts · QR in frame plan

During

Dignity rules · B-roll hands/team · not exploitative client footage

After

Same/next-day short video · partner tags · post-event email · sponsor thank-you